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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is […]

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Foods For A Stronger, Healthier Brain

Feeling like your brain could use some help? Few people would say no to improving their brain function. Especially in light of the degrading effects that aging can have on our brains, many of us would like to improve and sustain our memory, comprehension, and our ability to solve problems. […]

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The Happy School Campaign in South Korea

South Korea’s academic environment is extremely competitive, and many Korean people regard getting into a prestigious university as a prerequisite to success. This kind of atmosphere in society puts great pressure on young people, often resulting in extreme social problems like youth suicide. […]

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Why Kids Ask “Why?”

Whew. Starting around age 3, kids have an explosion of “Wh-” questions, says Mina Kim, Ph.D., an assistant professor of psychology at Vassar College in Poughkeepsie, New York. Your child may sound like a broken record, but her endless queries show that she’s curious about the world […]