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The Odor of Your Dreams

I woke up last week convinced that I could smell coffee. My husband, the coffee drinker in our household, was away for business and my 20-month-old son hasn’t yet discovered the substance so it seemed odd that there would be the familiar comforting aroma in the air. Within seconds of my waking up […]

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The Sweet Smell of Marketing

Unlike our other senses, our sense of smell is closely linked to the brain’s centers for emotion, memory, and creativity, according to the Monell Chemical Senses Center, a Philadelphia-based nonprofit that researches taste and smell. What this means is that when it comes to smell, we process it first with our emotional brain, and it’s only then that we actually think about it. […]

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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is […]

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Inside The Dream Mind

What goes on inside your brain when you’re dreaming? Well, as it happens, no one seems to know exactly. Not the mystics with the crystal balls, not the dream interpreters, and not even, as you might suspect, scientists. While several theories are floating about in both the scientific and non-scientific worlds about what dreams are […]