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The Longest Street In The World

“Sesame Street” first aired in 1969 as an American television show aimed at using television to educate underprivileged children in order to bridge the educational gap between children from different economic backgrounds. “Sesame Street” is now showing in over 140 countries, with international coproductions in countries ranging from India to Kosovo to Russia. [ … ]

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Your Brain on Altered States: On the Origin of Altering Consciousness

When you think of altered states of consciousness (ASC), what are some of the first things that come to mind? If you’re like most of us — and not a neuroscientist or anthropologist — you’ll probably think of 1960s counterculture; of school buses decorated with psychedelic colors and images, crazed rock concerts and the popular use of LSD and other psychoactive drugs. [ … ]

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Will We All Be Gamers Someday?

Gone are the days of video games merely being an idle pastime for the average couch potato, when all that mattered was pushing buttons for the right moves and getting to the next level. With their ability to embed in the brains of longtime gamers and change human behavior, video games have evolved to uses taking them far beyond the sofa. [ … ]

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How Secrets Make Us Sick

Are you familiar with the 2005 film “Mr. and Mrs. Smith”? It’s a fantastic romantic action comedy about two married assassins who work for competing firms. The punch line here is that each of them believes their spouse to be a regular civilian — that is, until their companies team up and try to have them kill each other. [ … ]

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Clarifying Creative Cognition

Creativity is an aspect of personality that is characterized by novel and appropriate ideas and processes. Linda Neiman, founder of Creativity at Work, a consulting, coaching and training alliance, relates that creativity is the act of turning new and imaginative ideas into reality and involves thinking and producing. “If you have ideas and don’t act on them,” says Neiman, “then you are imaginative but not creative.” [ … ]

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Why Fear Sells: The Business of Panic & Paranoia

In 1957 a journalist named Vance Packard wrote “The Hidden Persuaders,” a book that pulled back the curtain on all the psychological tricks and tactics companies and their marketers and advertisers were using to manipulate people’s minds and persuade them to buy. It was shocking. It was groundbreaking. It was controversial. And it’s nothing compared [ … ]