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Illusions: Fooling the Brain

Clad in a tuxedo, the tall and bearded conjurer tosses the ball up. Once, twice, thrice — voila! The ball disappears midflight. You’re absolutely sure that your gaze didn’t waver from it, so where did the ball go? Of course, it didn’t actually disappear forever [ … ]

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Looking on the Bright Side

Neuroscientist Tali Sharot has found through her research that when it comes to optimism, the way our mind approaches — and even tricks — us is a function of survival. In her book, “The Optimism Bias: A Tour of the Irrationally Positive Brain” [ … ]

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The Alchemy of Language

There is real evidence that learning a language improves our cognitive abilities, promotes intelligence, improves memory, as well as problem solving and attention skills — all simultaneously (according to the American Council on the Teaching of Foreign Languages), and may even help prevent age-related brain diseases like Alzheimer’s and dementia. [ … ]

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Human Consciousness and the Global Brain

Do you ever get the feeling that life is moving a little faster with each passing day? That there’s more going on and less time to catch up with it all? You’re probably not alone. The pace of communication, transportation, and even the changes to our physical environment seems to be accelerating [ … ]

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(Anti-)Social Media: How Social Networks Affect Our Neural Networks

We like to think we are fairly rational and sensible beings, unable to be puppeteered by the internet, but neuroscientists are quickly unveiling how social media networks significantly affect our neural networks and motivate certain behaviors. One candidate in particular understood how to use this hook to his advantage, and built a campaign on rage instead of reason — garnering millions of supporters along the way. You might not have seen it coming, but the science of social media did. [ … ]


The Importance of Novelty

Novelty, by definition, is anything that is new to us, and the experience of novelty can take many forms: meeting a new friend, learning a new skill, buying a new outfit, listening to new music, or traveling to a new environment. Most mammals, especially humans, naturally prefer novelty, so long as it does not come with some perceived threat. [ … ]

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Making A Yoga Business Financially Healthy

For many Americans, yoga is no longer just an escape from the material world. In fact, the opposite seems to be true. Yoga has become a powerful part of fitness, social, and spiritual culture. And perhaps more tellingly, it is now one of the fastest growing industries in American business. As the yoga industry continues to thrive, it faces a new dilemma [ … ]