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The Mind of a Dog Revealed

It’s no surprise that dogs make us happy. A wide range of research has been done on how dogs affect the human brain, as well as our emotional and physical well-being. But until this point, the research has been one-sided. We’ve only been able to study our brains. [ … ]

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God Is In The Details

Religion has long been a topic of philosophical discussion, but only relatively recently have neuroscientists begun to investigate faith and spirituality, too. Several different strands of research now indicate that there are specific parts of our brains that relate to belief in God, and that if [ … ]

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Too Young for Technology?

What technology should your children have, and when will it hinder their brain development? The average American child soaks up over seven hours a day of media in the form of television, computers, video games, and other devices. While many parents want their children to be prepared for a world becoming increasingly dependent on technology [ … ]

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Why Fear Sells: The Business of Panic & Paranoia

In 1957 a journalist named Vance Packard wrote “The Hidden Persuaders,” a book that pulled back the curtain on all the psychological tricks and tactics companies and their marketers and advertisers were using to manipulate people’s minds and persuade them to buy. It was shocking. It was groundbreaking. It was controversial. And it’s nothing compared [ … ]

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The Reality of Shopping Addiction

In April 2013, Buzz Bissinger, author of the book “Friday Night Lights,” wrote an extraordinary story in GQ Magazine where he admitted to owning 81 leather jackets, dozens of pairs of boots and leather gloves, a $5,000 pair of pants and a $22,000 coat. He attended Milan Fashion Week the [ … ]

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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is [ … ]