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Why Fear Sells: The Business of Panic & Paranoia

In 1957 a journalist named Vance Packard wrote “The Hidden Persuaders,” a book that pulled back the curtain on all the psychological tricks and tactics companies and their marketers and advertisers were using to manipulate people’s minds and persuade them to buy. It was shocking. It was groundbreaking. It was controversial. And it’s nothing compared [ … ]

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The Reality of Shopping Addiction

In April 2013, Buzz Bissinger, author of the book “Friday Night Lights,” wrote an extraordinary story in GQ Magazine where he admitted to owning 81 leather jackets, dozens of pairs of boots and leather gloves, a $5,000 pair of pants and a $22,000 coat. He attended Milan Fashion Week the [ … ]

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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is [ … ]