Month: January 2021

Marketing to Your Mind

January 14, 2021

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is

Using Your Brain to Control Stress

January 13, 2021

Stress is a biological response to a challenging physical or emotional situation. Studies have shown that stress is dependent on the amount of control a person feels she or he has over a situation. People who feel powerless, confused or overwhelmed have much higher than average levels of stress.

Alternative Medicine: Does It Do the Trick?

January 12, 2021

Conventional medicine can do amazing things, but despite recent changes in health care, medical treatments can still be expensive, and the side effects of many invasive treatments can be detrimental. It is small wonder then that many people are turning to alternative treatments in hopes of finding a cure.

How Much Sleep Does Your Brain Really Need?

January 11, 2021

A good night’s sleep could be more crucial than we think. It might seem like an unattainable goal to some — something we never get enough of, as we feel the unpleasant effects from a lack of it. Now those effects might run deeper than anyone previously thought possible. Recent research published by the journal

Build Your Perfect Home Office

January 11, 2021

Not surprisingly because of recent events, many people are now working from home, and more and more companies are considering having employees work remotely even after it is safe to return to the office. If you’re one of those people who have been working remotely for some time — or are completely new to this experience

Where and How Often Do Americans Get Their News?

January 10, 2021

Two-thirds of U.S. adults now receive their news from social media, with 1 in 5 American adults doing so often, according to a September 2017 report from the Pew Research Center. Nearly half of all Americans get their news from Facebook, where its influence on the recent U.S. presidential election

Mob Mentality: The Madness of the Crowd

January 9, 2021

While we probably dread the long lines on the city commute home from work, we’ll probably shuffle through the line, watching each other for directions and social cues. On any given day, you may find yourself trusting a random stranger for directions more than a bus station timetable or a gateway sign.

The Secrets of Soft Habits: Looking Below Their Surface

January 8, 2021

Look at what’s hiding below the surface of “hard” or “soft” addictions. Whether it’s dessert, Xanax, pot, or gambling, the habit is less important than the scary emotions underneath. Untreated addictions never get smaller. They get bigger, rarely going away by themselves.

Brainwashing: Decoding How Cults Work

January 7, 2021

Every day, we are subject to countless social influences that unconsciously affect our thoughts, feelings, and behaviors. With those influences in mind, we can examine brainwashing as a severe form of social influence that combines all of these approaches to cause changes in someone’s way of thinking without that person’s consent

Talking Heads: Is There Cognitive Diversity Between the Left and Right?

January 5, 2021

If you follow political debates in the media these days, you might have noticed something — it’s nasty out there. Right-wing commentators on radio and TV blame the left for undermining the very fabric of society, while liberal activists bemoan what they see as the heartless determination of conservatives

The Healing Force of Art: Cleveland Clinic’s Arts & Medicine Institute

January 5, 2021

We all know that fine art is like good medicine. It comforts and elevates the spirit and affirms life and hope. As one of the world’s great medical centers, the Cleveland Clinic has always included arts in its healing environment. Long known for its clinical excellence

Addiction and Recovery: The Brain’s Limbic System and 12-Step Programs

January 4, 2021

Most addicts and alcoholics start using mood-altering substances in response to life stress: the loss of a loved one, financial distress, fear of failure, etc. The negative emotions associated with life stresses are essentially fear, resentment, and sorrow. These emotions and the horrible feeling of stress

How Your Brain Produces and Promotes Patience

January 3, 2021

Part of growing up, we’ve come to learn that patience is a virtue. Whether it’s a matter of being caught on the highway on the way home after finishing a long work day — or eagerly counting down the days until an exciting new movie, book, or film finally releases, patience is something we all have to embrace at some time or other.

(Finally) Changing Your Habits This Year

January 2, 2021

Practically everyone has at least a few habits they want to change. But unless you’re a very special person, you probably have more experience with failure than with success in trying to change your habits. That’s why we end up listing the same goals for our New Year’s resolutions every year.

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A magazine dedicated to the brain.

We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.

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