All Stories

Will We All Be Gamers Someday?

Gone are the days of video games merely being an idle pastime for the average couch potato, when all that mattered was pushing buttons for the right moves and getting to the next level. With their ability to embed in the brains of longtime gamers and change human behavior, video games have evolved to uses taking them far beyond the sofa. [ … ]

All Stories

Clarifying Creative Cognition

Creativity is an aspect of personality that is characterized by novel and appropriate ideas and processes. Linda Neiman, founder of Creativity at Work, a consulting, coaching and training alliance, relates that creativity is the act of turning new and imaginative ideas into reality and involves thinking and producing. “If you have ideas and don’t act on them,” says Neiman, “then you are imaginative but not creative.” [ … ]

All Stories

Why Fear Sells: The Business of Panic & Paranoia

In 1957 a journalist named Vance Packard wrote “The Hidden Persuaders,” a book that pulled back the curtain on all the psychological tricks and tactics companies and their marketers and advertisers were using to manipulate people’s minds and persuade them to buy. It was shocking. It was groundbreaking. It was controversial. And it’s nothing compared [ … ]

All Stories

The Neuroscience of Jokes

“A couple of New Jersey hunters are out in the woods when one of them falls to the ground. He doesn’t seem to be breathing and his eyes have rolled back in his head. The other guy whips out his mobile phone and calls the emergency services. He gasps to the operator” [ … ]

All Stories

Your Brain on Jazz

Listening to the velvet nuances of jazz may be a musical dessert for the ears, but it can also help reduce anxiety and improve one’s focus. Asked why jazz could have such an effect, Dr. Mark Jude Tramo, a professor at the UCLA Herb Alpert School of Music, says that, “jazz stretches [ … ]