A psychologist by training, Daniel Kahneman has never taken a course in economics; yet he was awarded the Nobel Prize in Economics in 2002. How did that happen? He says his work came about from two conversations. His late colleague Amos Tversky showed him a paper called
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We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.