Education

Why Don’t Viruses Make Their Original Hosts Sick? 5 Questions Answered

March 13, 2020

The coronavirus that has claimed more than 4,000 lives worldwide and sickened more than 113,000 most likely originated in bats, most experts believe. From bats, the virus “jumped” to another species, likely pangolins, and then to humans. Why didn’t the virus make bats or pangolins sick? As it turns out

What Is Internet Gaming Disorder?

March 11, 2020

Decades before the Gamergate and its aftermath blew up the internet, video games had its fierce detractors — people who recognized the medium’s pervasive influence and immediately feared the worst — seeing it as a corrupting force on the people who played them. In the years since we moved

On Feeling Well: A Brief History of Wellness and the Brain

March 8, 2020

Did you know you might be living in the golden age of brain science? Our understanding of the human brain is expanding so rapidly that some scientists are calling it such. Yet, there is so much to discover that others liken the brain to a vast, unknown frontier. One thing is known for sure, though — to understand

Know Your Brain: The Brainstem — Connecting the Lines

March 7, 2020

We often use the phrase “somewhere in the back of our mind” for thoughts we like to push aside — ones we’d rather not revisit, but know they’re there. You could almost argue that the brainstem fits this description almost literally — maintaining our alertness and regulating our sleep — the main reasons

How Brain-Based Holistic Education Empowers Women

March 6, 2020

Out of 1,000 people, 504 are men (50.4 percent) and 496 are women (49.6 percent). We’re talking about half the world’s population. Vulnerable and disadvantaged women, and those who experience discrimination and inequality of any kind, need to be empowered if we are to achieve full inclusivity

Must Buy Now: How Neuromarketing Taps In To Your Mind

March 4, 2020

“Advertising is based on one thing: happiness,” he says. “And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay.” Don Draper would have loved

From East to West: Toward Holistic Well-Being

March 2, 2020

In the not-so-distant past, if you became sick there was a high likelihood that your moral character would be called into question. Physical illness, in all its mystery, was often attributed to some sort of supernatural punishment for sins. And since, in the course of normal human life, it is quite common for people to

What “Tip of the Tongue” Tells Us About How Memory Works

February 29, 2020

She’s your favorite actress. You’ve been following her career since she was in her early teens. You know her face with as much familiarity as family members. You can see the time she was being interviewed on the red carpet and gave her passing co-star a high five in your minds eye photographically.

Things Are Not As They Seem: What Is A Perception?

February 28, 2020

The only way individuals know anything about the world is through thoughts and perceptions. The only way science can progress is if a group of minds agrees on specific perceptions, as well as its analyses of them. But what is a perception?

Boost Your Attention by Training Your Brain Waves

February 27, 2020

If you’re like most people, you may have a hard time channeling your attention span for more than a few minutes — maybe even finding it harder to stay focused each time. Periods where you personally invest in a task at work or a presentation can sometimes shift as abruptly as our own moods. You might have

The Unexpected Benefits of Self-Sacrifice

February 26, 2020

Not only can self-sacrifice lead to greater happiness, it can also strengthen one’s “willpower muscle” in the long term. Numerous studies have demonstrated that when an individual exercises self-restraint or self-control in one area, their ability to do so in all capacities is increased. For instance

The Alchemy of Language

February 25, 2020

There is real evidence that learning a language improves our cognitive abilities, promotes intelligence, improves memory, as well as problem-solving and attention skills — all simultaneously (according to the American Council on the Teaching of Foreign Languages), and may even help prevent age-related brain

Having Courage To Create

February 24, 2020

Courage is not the lack of fear, but rather, it is what enables us to do the very thing that frightens us. In the face of great fear, when your hands are sweating, your heart is pounding, and your legs are shaking, you are essentially left with two choices: to press on or to give up. We’ve all felt it. And if we

The Altruistic Brain: How We Are Naturally Good

February 23, 2020

It’s a debate as old as time. Are people instinctively good or bad by nature? Author Donald W. Pfaff, Ph.D., uses brain science to examine this age-old question. In “The Altruistic Brain: How We Get to Be Naturally Good,” Pfaff, a professor of neurobiology and behavior at Rockefeller University, theorizes that

Child Prodigies: Cute, Clever, And Cognitively Connected

February 21, 2020

“The 11-year-olds are taking over the world,” quips Simon Cowell in a recent episode of “America’s Got Talent.” Indeed, there seems to be no shortage of wunderkind whose skills outpace those of adults. Pint-size tots are dancing, singing, and rapping their way to glory on the “Got Talent” TV franchise

About Us

A magazine dedicated to the brain.

We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.

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