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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is [ … ]

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Why Kids Ask “Why?”

Whew. Starting around age 3, kids have an explosion of “Wh-” questions, says Mina Kim, Ph.D., an assistant professor of psychology at Vassar College in Poughkeepsie, New York. Your child may sound like a broken record, but her endless queries show that she’s curious about the world [ … ]

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Try More Sleep and Reap the Rewards

The average human spends one-third of their life sleeping, but rumor has it that things were a little bit different for Leonardo da Vinci: da Vinci would only take 1-hour naps every 4 hours. Looking at one of the most influential geniuses of mankind, one might think that sleeping might actually be [ … ]