“Quitters never win” is an adage that has been drilled into too many of us, while never giving up is seen as admirable — and perhaps you have been criticized before for “giving up too easily.” In some cases persevering may be sound advice — but there are times when quitting can and should be seen as an
A magazine dedicated to the brain.
We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.















