Scientists have been studying conformity since 1932, when Canadian anthropologist Diamond Jenness first began exploring the phenomenon. By 1951, psychologist Solomon Asch tested male college students and found that one-third of his sample would select an obviously wrong answer if their peer
A magazine dedicated to the brain.
We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.