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Time in a Bottle: The Mystery of Déjà Vu

You’ve probably recently had a moment wherein you’ve stopped and realized that, in some subtle detail, it all seems familiar: the same person waiting in line for coffee, wearing the same shirt, or the same car passing you on the way to work every morning. What’s happening? Many claim they’re having a moment that [ … ]

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“Tasting” Yellow, “Hearing” Orange

While exploring tide pools with her husband, Carol Steen jumped from a rock and tore a ligament in her knee. “At the point of impact, everything I saw suddenly became orange,” she recalls. “My husband was orange. The waves were dark orange, and the sand was light orange.” For Steen, orange is the color of pain. [ … ]

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Learning to Eat Less

When you think about getting healthier or losing weight, tricking your brain probably isn’t on the list of things you’ve chosen to do. But it might be the most important. Research shows that a lot of how you eat and drink affects the way your brain processes that information and how it subsequently asks the rest of your body [ … ]

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Making Real Change

One of the ways to assess the impact of human activities on this planet is what is known as the “ecological footprint.” In order to stand, I need land the size of my two feet; that’s my footprint. In order to lie down, I need land the size of my body flat on the ground. Likewise, all human activities, even the [ … ]

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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is [ … ]