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Marketing to Your Mind

What if our brains could tell marketers our deepest preferences and our biases even if we weren’t consciously aware of them, leading them to design products that would appeal to us even when we insisted they wouldn’t? That’s not science fiction. In fact, marketing to us using our brains is [ … ]

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Why Kids Ask “Why?”

Whew. Starting around age 3, kids have an explosion of “Wh-” questions, says Mina Kim, Ph.D., an assistant professor of psychology at Vassar College in Poughkeepsie, New York. Your child may sound like a broken record, but her endless queries show that she’s curious about the world [ … ]