Science

The Games Our Children Now Play

May 6, 2019

According to the Kaiser Family Foundation, children ages 8 to 18 spend an average of more than 7.5 hours a day engaged in digital media — social networking, video games, websites, music, and television. Figuring in media multitasking — playing a video game, say, on an iPhone while watching television — they are actually

Been There Before? What Science Tells Us About Retrocognition

May 5, 2019

Kirk Allen was a gifted physicist working at the Los Alamos National Laboratory at the end of World War II, where he was involved with the infamous Manhattan Project that brought about the end of the war, and ushered in a new age of paranoia once the world had witnessed what nuclear weapons were capable of. You may

Know Your Brain: The Pineal Gland — Perceiving Your “Mind’s Eye”

May 4, 2019

As advances in health care progress, more importance is being given to the glands of the endocrine system and the necessity of their proper functioning. Much is still to be researched and understood about the body’s endocrine system, particularly the glands located in the the brain

How Rewards and Goals Redraw Your Brain’s Map of the World

April 30, 2019

Until recently, grid cells were thought to use a precise system of coordinates when it came to mapping out space — a reason grid cells were described as the “brain’s inner GPS” when the researchers who made this discovery won the Nobel Prize. Neurobiologist Lisa Giocomo of Stanford University suspected that the

Exploring the “Paleofantasy”: What Evolution Tells Us about Sex, Diet, and Modern Life

April 28, 2019

When speaking about evolution many people tend to use the past tense, as if we’re no longer evolving, as if our species is the same now as it was during the Paleolithic period. This is false. Similarly, many people believe that in order to maximize our health and longevity, we should imitate

Caught Between the Twisted Stars: The Color of Mental Illness

April 26, 2019

There are only a few artists of any kind that possess as much mystery, illusion, and complexity of form and composition as Vincent van Gogh. When people hear of van Gogh, two facts usually come to mind: 1) he cut off his own ear, and 2) he painted “The Starry Night.” Both of these facts have given van Gogh

Minding Your Baby’s Mind: Raising A Smart and Happy Child

April 25, 2019

Every time molecular biologist John Medina taught parents about their babies’ brains, he noticed something interesting: They didn’t seem to care. “Even though I was talking about cells and molecules, I would get the same five questions every time,” Medina says, listing them

How Our GxE (Gene-Environment Interaction) Makes Us Who We Are

April 23, 2019

Is there a gene that leads you down the path to debilitating depression only after the fourth hard knock comes along in your life? Is there another gene conferring a higher vulnerability for schizophrenia that gets triggered only if you become the victim of vicious bullying before

How Neuroscience is Impacting Disaster Management Strategy

April 18, 2019

Life-threatening situations, like the ones created by natural calamities, can test even the bravest among us. How fear impacts the brain has emerged as an important area of study for neuroscientists and psychologists. When the brain detects imminent danger, it responds in a fairly standard manner. “Generally, the brain

Searching for the Cause and Cure of Multiple Sclerosis

April 16, 2019

Multiple sclerosis (MS) affects 2.5 million people worldwide, including 400,000 Americans. The National Institutes of Health describes MS as a nervous-system disease impacting the brain and spinal cord. It damages the myelin sheath, the material that surrounds and protects nerve cells, often

How Art Changes Your Brain

April 15, 2019

We begin with the question: Why would someone pay $135 million for a painting? Prior to 2006, no one had, until Ronald Lauder came along. Mr. Lauder, an American philanthropist, businessman, and art collector purchased “Portrait of Adele Bloch-Bauer I,” a 1907 painting by Gustav Klimt.

Elements of Emotionally Effective Advertising

April 14, 2019

Remember the famous New Yorker cartoon where two women are talking and one says to the other, “But enough about me. What do you think about me?” Solipsistic myopia is endemic to human behavior, so it’s no surprise that such a condition afflicts companies, too. As a client at a big

Listening to Neurons: An Interview with Dr. Leah Krubitzer

April 11, 2019

Dr. Leah Krubitzer is a professor of psychology at the University of California, Davis, where she is the head of the Laboratory of Evolutionary Neurobiology. Her research concerns the brain’s neocortex, the largest part of the cerebral cortex — involved in perception, memory, spatial reasoning and language

Using Applied Behavior Analysis to Treat Autism

April 10, 2019

The Center for Autism and Related Disorders (CARD) was established in 1990. Today, the organization incorporates 26 treatment facilities around the globe that employ some 1,500 individuals for the study and treatment of autism spectrum disorder (ASD). Although initially founded to rehabilitate children

The Bullied Mind

April 6, 2019

Bullying by elementary and high school students has been around for as long as anyone can remember. However, the modern form of bullying, using texting, email, and social media is much more recent. The use of technology for bullying, known as cyberbullying, has made bullying far more widespread and vicious

About Us

A magazine dedicated to the brain.

We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.

Education and Training

Newsletter Signup

Subscribe to our newsletter below and never miss the news.