Why It’s Now Easier Than Ever Before To Start A Business


start a business

Starting a business used to be incredibly time-consuming, in which entrepreneurs faced many barriers, including needing a lot of capital. Capital may have come from a loan, borrowing money from loved ones, selling belongings, or taking the time to save up. Other challenges included maintaining inventory and a physical location.

However, times have changed. The barrier for entry into most industries is low; capital is much easier to obtain; and creativity and thinking outside the box are celebrated. These days, as long as you have an idea, you can start up your business by leveraging the power of the internet. Many people have started businesses during the pandemic — and if you’ve been wanting to start your own business and become more financially independent — now is that time because it’s far easier than ever before.

You Have Drastically Less Overhead Cost

Many small business owners can work from the comfort of their home — and do not have to be glued to one place to conduct their business. A huge benefit is the amount of money saved by not needing a physical location. There are no costs for rent, utilities, or other maintenance for the business location. Even getting started with your business is much simpler, as there are services to make company formation easy and your dream of owning a business much more accessible.

It’s Simpler To Gain Those Skills You Need …

A business owner used to have to outsource certain tasks, such as design or marketing. While there might be times in which you would want to hire a graphic designer or expert marketer, nowadays, business owners have the option of wearing many hats and taking on various roles as they see fit.

Education is far more accessible now than it has ever been. This doesn’t only apply to formal education, but also to expanding your set of skills. There are plenty of free courses online that business owners can take advantage of, many of which are affordably priced. With relevant knowledge, a business owner is able to maximize their potential to take their business to the next level.

… And Outsource Those Skills You Need Help With

Outsourcing is much easier than it’s ever been for business owners, as you no longer have to hunt for a local business to provide a service. The same can be said about the hiring process. The need to fill an office with personnel is far less relevant in many cases — and may not be necessary for your business. There are plenty of services online in which freelancers are able to provide samples of their work. Do you need a copywriter to write some posts for your website? What about a graphic designer? Need some help with your website or technolgy? Companies, such as Fiverr and Upwork, exist in which you have find the right people to help with your business needs.

Amazingly, business owners aren’t even stuck with just hiring staff or freelancers. Some companies can provide an entire team of people to support your business. A great benefit to outsourcing is that there are highly skilled experts who have right knowledge and tools to do or make exactly what you want, and it can come at a fraction of the cost as compared to hiring people in-house.

Financing Your Business Is More Accessible

Getting the capital to start your business is much easier than ever before. In the past, a potential business owner would have to risk everything they had, including their retirement savings and their home, in the hope of starting a business. It was very easy to get into debt by signing unfavorable terms with a bank. Today, there are more opportunities for getting capital that include government-funded programs for entrepreneurs; industry-related investors willing to help; and even crowdfunding websites, such as Kickstarter or Indiegogo.

Your Marketing Has Become Cheaper (And Even Free)

Marketing has become more affordable in recent years due to the rise of social media and search engine optimization (SEO). If you are handling your own social media and learn how to make use of SEO, then you have saving those marketing expenses.

It doesn’t cost any money to create an account on the various social media platforms. If you are able to create high-quality, creative, valuable, and entertaining posts, then you have a good chance of maximizing your marketing potential.

Alongside social media, SEO is a powerful marketing tool, especially if you have an e-commerce-related business or service. SEO is what allows potential customers to find your website. Your customers will search online for solutions to their problems, and your website needs to show up as the answer that they are looking for.

You Have Multiple Platforms To Sell On

For any business owner who is looking to sell, whether it be a product or service, there are now more options for getting your business out there. Real estate had always been one of the biggest factors in the success of a business — it was the real estate (or lack thereof) itself that had been a make-it or break-it for business owners. Nowadays, in addition to having your own website for selling, there are many e-commerce platforms you can join, such as:

  • Amazon
  • Facebook Marketplace
  • eBay
  • Etsy
  • Fiverr
  • Upwork

Your Innovation Will Be Celebrated

While entrepreneurs were once shamed for thinking outside the box — that mindset of labeling people as abnormal no longer makes sense in a rapidly changing world. The more innovative and creative your business is, the more celebrated it will be. As trends are constantly coming and going, you would rather want your business to become a trendsetter — not a trend follower. If you have a really creative idea — that is a brilliant solution for a common problem — then you might just have the next business that everyone ends up talking about and cherishing.

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