Usually, once they’re old, people don’t stimulate their brains much. From your brain’s perspective, it’s as if its boss doesn’t inspire it to work hard. A basic principle of your brain’s operation is that it improves when stimulated and declines without stimulation. Hopes and dreams are the greatest stimuli we can give
A magazine dedicated to the brain.
We believe that neuroscience is the next great scientific frontier, and that advances in understanding the nature of the brain, consciousness, behavior, and health will transform human life in this century.















